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Module B: How to Write Press Releases That Management Will Love
Become a Writer No Editor Can Ignore
LESSON 1: The Evolution of the News Release and How to Use It Today (9:32)
LESSON 2: The Chameleon Principle - Set the Proper Tone (6:40)
LESSON 3: The Mapping Strategy I - How to Write News Releases That EVERYONE Loves (13:18)
LESSON 4: The Mapping Strategy II - Getting Past the Gatekeepers (9:52)
LESSON 5: The Anatomy of a Successful News Release (11:31)
LESSON 6: Starting Off on the Right Foot - What To Say First (8:33)
LESSON 7: Making Quotes Work - Why Most News Release Quotes Put Readers to Sleep and a Detailed Strategy For Making Yours Effective (8:41)
LESSON 8: Think Like a Search Engine Without Writing Like a Robot (8:28)
LESSON 9: Write Backgrounders and Op-Eds That Get Results (5:56)
LESSON 4: The Mapping Strategy II - Getting Past the Gatekeepers
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