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Module A: Setting Your Pitch Apart from the Noise
Formulas for turning your routine info into newsworthy and shareworthy angles that journalists and bloggers crave
INTRODUCTION: Crafting the Perfect Pitch (1:22)
LESSON 1: The Anatomy of Newsworthy - Core components that journalists and bloggers look for in every pitch (13:39)
LESSON 2: How to Kill a Pitch in Record Time - What not to do and why (8:38)
LESSON 3: The “Mind Reading” Method (10:56)
LESSON 4: Look into Your Crystal Ball (10:21)
LESSON 5: Beyond Your Crystal Ball (6:28)
LESSON 6: Pulse of the People (13:01)
LESSON 7: Perfect Pitch Playbook Addendum (16:10)
LESSON 8: The Path to Innovation Station - Manufacture creativity to enliven boring pitches (8:53)
Downloads
WORKBOOK: Exercises and assignments from every lesson streamlined in a single PDF
LESSON 2: How to Kill a Pitch in Record Time - What not to do and why
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