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Module D: Making Pitching Pay
How to measure your results, communicate your value and look like a PR genius
LESSON 1: The PR Measurement Primer - What you must do and why (8:22)
LESSON 2: The "Holy Grail" PR Measurement Prototype - The model for a perfect world of measurement (11:06)
LESSON 3: Duct Tape PR - How to get superior PR measurement in a less than perfect world (13:21)
LESSON 4: The Halo Effect - Why your placements are worth double what you think (13:04)
LESSON 5: The Mechanics of PR Measurement - How to measure and report your media placements (13:15)
LESSON 6: The Blatant Self-Promoter - Communicating the true value of your work to bosses and other superiors (12:15)
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LESSON 3: Duct Tape PR - How to get superior PR measurement in a less than perfect world
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