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Module C: Advanced Pitching Skills
Skills Most PR Pros Don’t Use
LESSON 1: Mapping the Mind of Today’s Overstressed Journalist (8:43)
LESSON 2: How to Be the Low-Hanging Fruit (12:16)
LESSON 3: The Journalist’s Need that Shall Not Be Named (8:02)
LESSON 4: What’s Different About Pitching Bloggers & the Contrarian Rule of Social Media Pitching (12:00)
LESSON 5: The Lost Art of Phone Pitching (12:05)
LESSON 6: “World’s Most Valuable Pitch” Follow-up System (9:49)
LESSON 7: Digging for Gold - How to find newsworthy nuggets (8:49)
LESSON 8: Habits of Media Relations Masters (3:53)
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WORKBOOK: Exercises and assignments from every lesson streamlined in a single PDF
LESSON 3: The Journalist’s Need that Shall Not Be Named
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