Module A: Write Like a Journalist Without Having to Be One
From 'The Definitive Guide to PR Writing'
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PreviewLESSON 1: Why Most PR Writing Is Set Up To Fail and How To Use That To Your Advantage (7:08)
BeginLESSON 2: Adopting the New “Excellence-Based” Standard For PR Writing (4:56)
BeginLESSON 3: How to Be Direct - Trading in the Complicated for the Simple (8:23)
BeginLESSON 4: How To Double Or Triple the Power of Everything You Write (7:42)
BeginLESSON 5: Beyond a Reasonable Doubt - How to “Prove Your Case” Without Crossing the Line (10:00)
BeginLESSON 6: Show Don't Tell Part I - How To Persuade Credibly with Vivid Descriptions (9:09)
BeginLESSON 7: Show Don't Tell II - Validate Claims for Credibility (7:08)
BeginLESSON 8: Remove Jargon - Make Your Writing Accessible to Your Audience (7:48)