The Definitive Guide to PR Writing: Write for Reach and Results

Modules A-D

The enrollment fee grants you access to the course materials for the next 365 days. That should give you plenty of time to work through everything several times over if you choose.

The enrollment fee is per person. If you have an agency or team, contact us for group pricing.

After you click Enroll, you’ll set up your user name and password – then submit your payment details.


What I Guarantee About The Definitive Guide to PR Writing

There is NOTHING like this currently available to PR pros anywhere and your satisfaction is completely guaranteed.

Enroll in The Definitive Guide to PR Writing, work through the modules and put the strategies and tactics to use in your work. If you cannot confidently say that this course has taken your PR results to an entirely new level, simply contact my office within 30 days for a full, no-hassle refund of every penny paid.




To purchase an individual module for $249, choose one of the modules below and proceed to the checkout. Otherwise, click Enroll in Course to purchase access to all four modules.


If you are a current, dues-paying member of PRSA, enter the code "PRSA699" on the next page to save $100 on the full course.

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Included Modules



Module A: Write Like a Journalist Without Having to Be One
From 'The Definitive Guide to PR Writing'
Michael Smart
$249
Module B: How to Write Press Releases That Management Will Love
From 'The Definitive Guide to PR Writing'
Michael Smart
$249
Module C: Polishing For PR Perfection
From 'The Definitive Guide to PR Writing'
Michael Smart
$249
Module D: PR Writing Mastery
From 'The Definitive Guide to PR Writing'
Michael Smart
$249

Original Price: $996